From Buenos Aires, Argentina. I am a Fashion photographer and Art Director. I’ve attended Film School where I graduated in Art Direction. Afterwards I worked in post-production, color correcting many national and international films. This was my first approach to color, which became an essential ingredient for my work. In 2010, I applied to a One Year Certificate Program at The International Center of Photography and moved to New York where I have been living since, working for various photographers as well as shooting my own editorial work and campaigns. Photography is where all my influences converge giving my private world a voice which is expressed through all the images I create.
Use a word to describe yourself
Use a word to describe your photography
Where are you based now?
Right now I’m based between Buenos Aires and New York.
Does your argentine heritage influence your work?
Sure, Latin American blood is a legacy I carry. I can clearly see it in the need of using color in my work.
You’ve studied scenography, does it help you in your process? choice of locations, do you work a lot on the “background” and scenery of your fashion photoshoot?
The space and the location are one of the most important elements in my shootings. I have a background in filmmaking as well, so I think a shooting as a story where models are the characters of a story. Fashion is what gives the beauty to that scene, but the process of creating a shooting begins from a story as if it were a movie.
Tell us something about your last project…
My last personal project is called “Paradise”. I wanted to explore the concept of paradise. I consider it has been constructed upon a convention instead of being a personal appreciation of what each of us considers paradise to ourselves according to the cultural background and history we have. I started this project while I was living in NY and for me Paradise was that place where many places coexist at the same time. I used a digital collage technique in order to express this idea as a way of merging many locations in the same frame.
What’s your next project?
I’m starting to work in a personal project about Buenos Aires through its architecture.
“That is the most exciting about photography: the challenge of pushing the boundaries apart.”
I’m having an exhibition in the Argentine Consulate in New York next July, where I will be exhibiting a selection of my work. Although its mainly fashion I also will be exhibiting some personal work as well. I want to erase the boundaries between both, due to the fact that I consider that beauty deserves to be appreciated and this can be done through a magazine, a billboard, a book and even an art gallery.
How has your style changes from your first project to your last?
I think that as you grow as an artist you learn how to deal with the difficulties that appear when shooting and every time I try to go a little beyond the point where I got before. That is the most exciting about photography: the challenge of pushing the boundaries apart. At first my work was more documentary style and afterwards I discovered that what I liked from this artistic discipline was creating my own reality.
How does your personal work relate to your fashion photography?
My personal and fashion work are very related to each other. Although my fashion work is more commercially orientated I always try to merge fashion with all the other elements that are part of my work like location, characters, color and scenography.
“When I was 8 years old I decided I only wanted to dress in shocking pink and black and I was obsessed with the red shoes of Dorothy from the Wizard of oz. Those kinds of things are the ones that today I can still see today in my work.”
Your use of color is very unique, what inspires you?
Movies, painting, cooking and my childhood memories inspire me. Since I was small I was very attracted to colors. When I was 8 years old I decided I only wanted to dress in shocking pink and black and I was obsessed with the red shoes of Dorothy from the Wizard of oz. Those kinds of things are the ones that today I can still see today in my work.
What do you like the most about NY and BA?
NY is a very intense city for me, but when you leave you realize how much you raise the bar when you are in it. To live in NY you have to push yourself forward, if not you don’t survive. And that feeling is what you miss afterwards. The feeling of being in the place where things ARE happening also makes it so special. On the other side, in BA I have my family, which is what I miss more when I am abroad. The homemade food and the argentine culture of being around a table with your friends also are things that you can’t find everywhere.
If you could wish for something you don’t have, what would it be?
Being able to choose the brands I would like to work within and the projects I want to do with talented people I admire.
What would you be today if you didn’t follow your dreams of becoming a photographer?
If I weren’t a photographer I would like to be a chef. I love cooking and I come from a family where food is a very important (fundamental I can say) thing in our everyday life.