Call to pledge from "Kickstarter" by Guillaume Lachapelle and Simon Bilodeau

umano: fashion for good. kids draw the art. u empower a kid.


Remember Umano? We talked to the founding brothers Jonathan and Alex a while back about their brand and vision (read the interview here). Now Umano needs our help! The deadline is almost here and they need to reach their goal to keep developing their brand and help empowering children around the world! Check our their video and their pledge and support this amazing team of people, plus wouldn’t you want to get one of those super cool t-shirts? Or go to an awesome giving trip with Alex and Jonathan?!


“Thanks for checking out our project! we hope you dig our kickstarter exclusive and limited-edition rewards because we really need your help. the goal is to raise $30,000 for a new warehouse. we must lease and build out a warehouse space and expand our screen printing equipment. 

umano is Italian for “mankind.” our mission is to empower kids to unleash their creativity and create their own path. my brother and I believe that you don’t have to choose between doing well and doing good. every kid deserves a chance. we measure our progress in number of backpacks given, not units sold.

we founded umano in 2011. we set out to make the perfect elevated men’s and women’s t-shirt and showcase the raw confidence in a kid’s drawing. in 2014 we launched our classico core collection—the culmination of a yearlong journey perfecting every silhouette detail and developing our signature fabric. the word “classico” denotes the highest standards of quality from a time when craft was the most important principle.

we’re not about trends. we pair unpretending simplicity with an understated confidence to elevate the everyday. we design from a standpoint of authenticity and integrity with obsessive attention to detail and personalized meaning. umano is available at umano.com, bloomingdale’s, and select specialty retailers nationwide.

umano is growing and we must expand our warehouse to keep up with demand! because we’re bootstrapped we rely on the support of the umano union: you.

as a backer you will be part of something bigger than yourself, the #fashionforgood movement. last year we reached our 10,000 backpack goal and we want to double that by the end of the year.

our rewards range from best-selling umano classico tees (exclusive for kickstarter) to limited-edition fine art prints and the opportunity to co-design Artwork with us!

thank you from the bottom of our hearts,

jonathan + alex torrey (the umano brothers)”

The pledges will help fund: A new warehouse

Support by pledging on kickstarter HERE



Jonathan and Alex – the umano brothers

Umano is FASHION FOR GOOD.  It’s not your average clothing company. they design men’s and women’s elevated fashion basics, crafted from our signature fabric, to showcase a kid’s drawing as Artwork.